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How Much Does Pardon My Take Make? Unpacking The Podcast's Big Earnings

Pardon My Balls

Aug 11, 2025
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Have you ever wondered about the financial success of popular podcasts, especially those that seem to capture a massive audience? It's a pretty common question, particularly when you look at shows like "Pardon My Take." People are often curious about the money involved, and that's totally fair. After all, a podcast that gets so much attention, with a truly large following, probably brings in a good deal of income.

Figuring out the exact earnings of a private entity like a podcast can be a bit like trying to solve a puzzle. Publicly available figures are rare, yet, we can still gather a lot of information by looking at how podcasts generally make money and considering their scale. When we talk about "much" in this context, we're thinking about a great quantity of earnings, a substantial amount of income that allows for a significant operation, you know?

This article will explore the different ways "Pardon My Take" likely generates revenue, giving you a better idea of the considerable financial scope involved. We'll look at the factors that contribute to their overall success and, in some respects, try to piece together an estimate of their income, which is quite interesting, really.

Table of Contents

About Pardon My Take: The Podcast Phenomenon

Pardon My Take, often called PMT, burst onto the sports media scene in 2016. It's a daily sports talk podcast from Barstool Sports, hosted by Dan "Big Cat" Katz and PFT Commenter. The show quickly gained a huge following, and that's actually because of its unique blend of irreverent humor, insightful sports commentary, and interviews with athletes and celebrities. It's pretty much a staple for many sports fans, you know?

The podcast covers a wide range of sports topics, but it does so with a distinct, often sarcastic, style. They don't take themselves too seriously, which is part of their appeal. This approach has allowed them to connect with a younger, digital-native audience who might find traditional sports media a bit too stiff. So, in some respects, their style is a big part of their success.

PMT has consistently ranked as one of the most listened-to podcasts in the sports category, and often across all podcast genres. This consistent popularity, with a very large amount of listeners, is a key indicator of its potential for generating a great quantity of income, as we'll see. They've really built something special, that's for sure.

Meet the Voices Behind the Mic

The heart of Pardon My Take is its two main hosts, Big Cat and PFT Commenter. They have developed a strong on-air chemistry that listeners really enjoy. Their personalities are a huge part of why the show is so popular, and it's almost like listening to friends chat about sports, which is rather appealing.

Big Cat, whose real name is Dan Katz, is known for his quick wit and ability to drive conversations. PFT Commenter, who maintains an anonymous persona, brings a unique, often absurd, comedic style to the show. Together, they create a dynamic that keeps listeners coming back, and that's a big deal for any podcast, you know?

Their individual contributions, as well as their teamwork, are undeniably a major reason for the podcast's massive reach. They've built a brand around their personas, which, in turn, helps the show earn a great quantity of attention and, consequently, a large amount of money.

Pardon My Take Hosts: Key Details
Host NameRoleKnown For
Dan "Big Cat" KatzCo-HostSharp wit, leading discussions, Chicago sports fan
PFT CommenterCo-HostAnonymous persona, satirical humor, unique takes

The Money Game: How Podcasts Earn a Lot

Podcasts, especially those with a massive listenership like Pardon My Take, have several avenues for generating income. It's not just one single stream of money; it's a combination of different strategies that, when put together, can result in a very large amount of revenue. So, you might wonder, how exactly does this work?

The business model for successful podcasts is pretty robust, actually. They leverage their audience size and engagement to attract various partners and opportunities. This means that a great quantity of listeners translates directly into a higher potential for earnings, which is a fairly straightforward concept in media, you know?

From traditional advertising to more modern brand partnerships, the ways a podcast can make money are quite varied. Understanding these different streams helps us get a clearer picture of just how much a top-tier podcast like PMT could be making, and it's often a far larger amount than people might initially imagine.

Advertising and Sponsorships: A Big Piece of the Pie

The most common way podcasts make money is through advertising and sponsorships. Companies pay to have their products or services promoted during the show. This can happen in a few ways, typically through host-read ads, which are often the most effective, or through pre-recorded spots. The more listeners a podcast has, the more advertisers are willing to pay, naturally.

Pardon My Take, with its huge audience, can command premium rates for its ad slots. Advertisers know their message will reach a vast number of engaged listeners, which is incredibly valuable. This is where the concept of "much" really comes into play, as a great quantity of listeners directly translates to a very large amount of advertising revenue, you know?

These deals are often structured based on CPM (cost per mille, or cost per thousand listeners). A podcast like PMT, which consistently pulls in millions of downloads per episode, can generate a truly significant income from this source alone. It's a basic principle of media, but it's very effective here.

Merchandise and Brand Deals: More Than Just T-Shirts

Beyond traditional ads, selling merchandise is another important revenue stream for popular podcasts. Pardon My Take has a strong brand identity, and their fans are very loyal. This means people are often eager to buy t-shirts, hoodies, hats, and other items featuring the podcast's logos or catchphrases. It's a way for fans to show their support, and it brings in a good deal of money, too.

Moreover, podcasts with a strong brand can secure larger brand deals and partnerships. This might involve collaborating with companies on specific campaigns or even creating custom content. These deals can be quite lucrative, often bringing in a far larger amount of money than standard ad reads, you know? It's about leveraging their influence beyond just ad spots.

The hosts themselves, Big Cat and PFT Commenter, also have personal brand appeal, which can lead to individual endorsement opportunities. This adds another layer to the overall earning potential, meaning the total quantity of income can be very substantial. It's a smart way to diversify their revenue, actually.

Live Shows and Events: Connecting with the Audience

Another way top podcasts, including Pardon My Take, generate income is through live shows and events. They often take their show on the road, performing in front of a live audience. These events typically sell tickets, and for a podcast with a dedicated fanbase, these tickets can sell out very quickly. It's a direct way to monetize their popularity, and it's quite popular with fans, you know?

Live shows not only bring in ticket revenue but also create opportunities for additional merchandise sales and even local sponsorships. They are a way to deepen the connection with their audience while also adding to their overall earnings. This can contribute a great quantity of money, especially if they do multiple shows in different cities.

The energy of a live show is different from the recorded podcast, and fans are willing to pay for that experience. It's a testament to the strong community they've built around the podcast. So, in some respects, these events are both a fan service and a significant financial booster.

Barstool Sports Affiliation: A Powerful Partnership

Pardon My Take is part of Barstool Sports, a major digital media company. This affiliation is a huge factor in their success and, consequently, their earnings. Barstool provides a large platform, marketing support, and a pre-existing audience that PMT can tap into. This kind of backing is very valuable, you know?

Being under the Barstool umbrella means PMT benefits from shared resources, cross-promotion, and potentially better ad deals due to Barstool's overall negotiating power. Barstool itself has a vast network of content creators and a strong brand, which helps elevate all its properties, including PMT. This partnership means a far larger amount of reach than if they were independent.

While the exact financial arrangement between PMT and Barstool Sports isn't public, it's safe to assume that being part of such a large and influential media company contributes significantly to the podcast's ability to generate a great quantity of revenue. It's a symbiotic relationship, really, where both benefit quite a bit.

Estimating the Earnings: A Look at the Numbers

Pinpointing the exact income of Pardon My Take is challenging because, as a private entity, they don't disclose their financials. However, we can make some educated guesses based on industry standards, their reported listenership, and the various revenue streams we've discussed. It's a bit of an estimation game, but we can get a good sense of the scale, you know?

Industry estimates for top podcasts suggest that they can earn anywhere from $20 to $50 per CPM (cost per thousand downloads) for advertising. Given that "Pardon My Take" consistently ranks among the top podcasts, often with millions of downloads per episode, the advertising revenue alone would be a very large amount. If they have, say, 5 million downloads per episode and release multiple episodes a week, the numbers add up quickly. This translates to a great quantity of ad impressions, and thus, significant income.

When you add in merchandise sales, live show revenue, and their share of Barstool Sports' overall deals, their total earnings are undoubtedly substantial. Some reports and estimates in the media industry have suggested that top-tier podcasts can bring in tens of millions of dollars annually. While these are just estimates, they give us a sense of the truly large amount of money involved, apparently.

It's important to remember that these figures are gross revenues, and expenses like production costs, staff salaries, and platform fees would need to be deducted. However, even after these deductions, the net income for a podcast of PMT's caliber would still represent a great quantity of profit. It's a testament to their business model, actually.

Factors That Influence Podcast Revenue: A Closer Look

Several key factors play a role in how much a podcast like Pardon My Take can earn. Understanding these helps explain why some podcasts are incredibly successful financially while others, perhaps with good content, struggle to make a significant income. It's not just about being popular, but about how that popularity is leveraged, you know?

First, audience size is paramount. The more listeners, the more attractive the podcast is to advertisers. A great quantity of regular listeners means a larger reach for any message. This is probably the most obvious factor, but it's very important, basically.

Second, listener engagement matters a lot. Advertisers prefer an audience that actively listens, responds to calls to action, and is loyal to the hosts. PMT's highly engaged fanbase makes their ad spots more valuable. This engagement can lead to a far larger amount of conversions for advertisers, which makes them willing to pay more.

Third, consistency in publishing is crucial. Regular episodes keep the audience coming back and provide consistent inventory for advertisers. A podcast that releases content frequently, like PMT, maintains its momentum and earning potential. This consistency helps build a truly large, dedicated following over time.

Fourth, the hosts' personal brand and chemistry are vital. Big Cat and PFT Commenter's unique dynamic is a huge draw. Their ability to connect with listeners on a personal level builds trust, which makes advertising more effective. This personal connection helps convert listeners into loyal fans, which, in turn, boosts all revenue streams, you know?

Finally, the network or platform they are on, like Barstool Sports, provides significant leverage. This affiliation helps with marketing, distribution, and securing larger deals. Being part of a bigger media company can mean access to a great quantity of resources and opportunities that independent podcasts might not have, basically. Learn more about podcast economics on our site, and link to this page here.

Frequently Asked Questions About Podcast Earnings

People often have a lot of questions about how podcasts make money, and that's understandable. It's a relatively new industry compared to traditional media, so the financial models aren't always clear. Here are some common questions people ask, which is pretty helpful, actually.

How do podcasts like Pardon My Take get paid for ads?

Podcasts typically get paid based on the number of downloads or listens an episode receives. This is usually measured in CPM, which is the cost per thousand listeners. So, if an advertiser pays $25 CPM and an episode gets 1 million downloads, the podcast would earn $25,000 for that ad spot. The more listeners, the greater quantity of money they make from ads, naturally.

Is podcasting a profitable career for hosts?

For top-tier hosts like Big Cat and PFT Commenter, podcasting is absolutely a very profitable career. They likely earn a substantial salary, a share of the podcast's profits, and potentially income from personal endorsements and appearances. However, for most podcasters, it takes a lot of time and effort to build an audience large enough to make a significant income. It's a bit like any entertainment career, where only a small percentage reach the very top, you know?

What's the biggest source of income for a popular podcast?

For most highly popular podcasts, advertising and sponsorships are usually the biggest source of income. The sheer volume of listeners allows them to command high rates for ad placements. While merchandise and live shows contribute, the consistent, large amount of revenue from advertisers often forms the core of their earnings. It's where the greatest quantity of money typically comes from, actually.

What the Future Holds for Podcast Earnings

The podcast industry continues to grow, with more listeners tuning in every year. This ongoing growth suggests that the earning potential for top podcasts like Pardon My Take will likely remain strong, if not increase. As more advertisers recognize the value of podcast audiences, the demand for ad space could push rates even higher. It's a very dynamic market, you know?

New monetization strategies might also emerge, such as premium subscriptions for exclusive content or even more integrated brand partnerships. Podcasts are becoming a central part of many people's media consumption, and that trend shows no signs of slowing down. This means a continued opportunity for a great quantity of earnings for those at the top, basically.

As of late 2023 and heading into 2024, the podcasting landscape is still expanding, with new technologies and listener habits shaping its future. This constant evolution means that while the core methods of earning money might stay similar, the scale and sophistication of those methods will likely continue to grow. It's an exciting time for digital audio content, and the financial success of shows like PMT is a clear indicator of that, you know?

For a deeper look into the podcast industry's financial trends, you might find information from industry reports quite useful, for instance, those published by organizations that track digital media. You can often find a lot of data there, which is helpful. For example, a reliable source for general media insights might be something like Statista's podcast industry overview, which provides a good deal of information on market size and revenue.

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Pardon My Take (@pardonmytake) on Threads
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